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«Abstract This paper revisits the debate on the units of Content Analysis (CA) for the purposes of Corporate Social Reporting (CSR) research and also ...»

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Webb, E and Roberts, K H. (1969), “Unconventional Uses of Content Analysis in Social Science”, in G. Gerbner, O R. Holsti, K. Krippendorff, W J. Paisley and P J. Stone (Eds), The Analysis of Communication Content: Developments in Scientific Theories and Computer Techniques, John Wiley and Sons, New York, pp. 319-332.

Weber, R P. (1985), Basic Content Analysis, 07-049 Sage university paper, Sage, Beverly Hills, CA.

Weber, R. (1990), Basic Content Analysis, 2nd Ed., Sage University Paper Series on Quantitative Applications in the Social Sciences No 49, Sage, Newbury Park, CA.

Weber, R. (2004), “Editor‟s Comments: The Rhetoric of Positivism Versus Interpretivism: A Personal View”, Management Information Systems (MIS) Quarterly, Vol. 28, No 1, pp. iii-xii.

Weisul, K. (2002), “What Is „Corporate Responsibility‟?” [www], Business Week Online, available from http://search.epnet.com/login.aspx?direct=true&Auth Type=cookie,ip,url,uid&db=buh&an=7259492, 29/08/2002, [accessed 01/10/2004].

Whetten, D A. (1980), “Organizational Decline: A Neglected Topic in Organizational Science”, Academy of Management Review, Vol. 5, pp. 577-588.

- 57 Williams, S M. (1999), “Voluntary Environmental and Social Accounting Disclosure Practices in the Asia-Pacific Region: An International Empirical Test of Political Economy Theory”, The International Journal of Accounting, Vol. 34, No 2, pp. 209-238.

Wilmshurst, T D and Frost, G R. (2000), “Corporate Environmental Reporting: A Test of Legitimacy Theory”, Accounting, Auditing and Accountability Journal, Vol. 13, No 1, pp. 10-26.

Wiseman, J. (1982), “An Evaluation of Environmental Disclosures made in Corporate Annual Reports”, Accounting, Organizations and Society, Vol. 7, No 1, pp. 53Woodward, D and Woodward, T. (2001), “The Case for a Political Economy of Accounting: A Critique of the Arguments”, Conference Proceedings, British Accounting Association Conference, Nottingham, 26 – 28 March.

Woodward, D, Edwards, P and Birkin, F. (2001), “Some Evidence on Executives‟ Views of Corporate Social Responsibility”, British Accounting Review, Vol. 33, pp. 357 – 397.

Yamagami, T and Kokubu, K. (1991), “A Note on Corporate Social Disclosure in Japan”, Accounting, Auditing and Accountability Journal, Vol. 4, No 4, pp. 32Yin, R K. (1989), Case Study Research: Design and Methods, Rev. Ed., Sage, Newbury Park, CA.

Yin, R K. (2003), Case Study Research: Design and Methods, 3rd Ed., Sage, Thousand Oaks, CA.

Zain, M M. (1999), Corporate Social Reporting in Malaysia: The Current State of the Art and Future Prospects, Doctoral Thesis, University of Sheffield.

Zéghal, D and Ahmed, S A. (1990), “Comparison of Social Responsibility Information Disclosure Media Used by Canadian Firms”, Accounting, Auditing and Accountability Journal, Vol. 3, No 1, pp. 38-53.

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Figure 2. An illustration of the employment of a 6X8 grid on a BA (2002, p. 11)

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